The brief
RefNow simplifies the process of obtaining employment references through a cloud-based platform, streamlining HR operations for businesses.
RefNow aimed to launch a new, enhanced platform and required a refreshed brand identity that would resonate with their modern and efficient service. They needed a website that effectively communicated their value proposition and appealed to HR professionals and businesses.

Our solution
A digital home with the confidence of the product behind it.
Appleby Creative stepped in to support Refnow grow their online presence. We assisted Refnow on developing a cohesive brand identity that aligns with RefNow’s innovative service. We then designed a clean, user-friendly website that highlights the platform’s features and benefits. During our website development process we implemented a scalable framework for easy updates and future enhancements.
25%
Increase in conversion rate.
110%
Improvement in engagement rate.
£1m
Seed investment secured.